The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is... Please visit Search Engine Land for the full article. … [Read more...]
Free Google Shopping Listings To End Worldwide July 11th
May 22, 2013 By
On June 11th, Google Shopping will complete the global transition to the pay-for-play model that was introduced in the U.S. last fall. Advertisers in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic will need to run... Please visit Search Engine Land for the full article. … [Read more...]
7 Principles From 7 Years Of Landing Pages
May 22, 2013 By
In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first... Please visit Search Engine Land for the full article. … [Read more...]
Google’s Impressive “Conversational Search” Goes Live On Chrome
May 22, 2013 By
The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search, and I’ve seen all... Please visit Search Engine Land for the full article. … [Read more...]
SearchCap: The Day In Search, May 21, 2013
May 21, 2013 By
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Where Have All The Linkers Gone? A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for... Please visit Search Engine Land for the full article. … [Read more...]
Where Have All The Linkers Gone?
May 21, 2013 By
A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of us in the content publicity/link building field. First and foremost among these factors is the “device effect.” The device effect means... Please visit Search Engine Land for the full article. … [Read more...]
